Central Flavors Packaging Project

I love ice cream. I love community. I love Florida. Combine the three, and you have Central Flavors. (FLA- vors, get it?) Since moving to Orlando two years ago, I have become accustomed to some of its glories and quirks. And by quirks, I mainly mean the catastrophe that is the 408/1-4 interchange. On the upside, I discovered charming areas of Central Florida, such as Winter Garden, Winter Park, Sanford, Celebration, and of course, the UCF area. (Go Knights!) Each flavor takes into consideration the area and its trademark qualities. Roses for the Winter Park rose garden, coffee for tired college students. While non-locals could enjoy the flavors, they are crafted to an audience who is well aware of the nuances of living in central Florida. Whether you’re from the East or West, North or South, these flavors are for you. Dig in.

PART 1: BEGINNING + LOGO

First up: mind map + moodboard.

Warm, happy, quirky, optimistic, fun, with a hint of sass. Those were the descriptors I chose for Central Flavors and the images I chose for the moodboard reflect those qualities.

I looked through vintage Florida advertisements, citrus imagery, ice cream logos, warm colors, and 70s designs.

Then, onto the sketches.

The left three logo sketches were my original directions. After refinement, I chose to go with the middle design and fully designed it.

After receiving feedback, I chose to go in a different, less representational direction with line art and a simplified logomark.

For the typeface, I wanted to go with a clean and classic sans-serif, and Futura fit the bill.

The logo colors are limited to three: red, orange, and yellow. The flavors have a wider range of colors, each with a light, medium, and darker color.

PART 2: PHYSICAL PACKAGING

Then began the physical aspect of the project. I decided on making 4oz cups, pints, and a 6-pack holder, based on applesauce cup holders.

First up, research + sketching.

After sketches, I switched to the computer and began prototyping.

This involved far more math than I anticipated. I had to tweak and test print multiple versions to find the dimensions that allowed the label to fit perfectly, with no overlap or gap.

PART 3: REFINEMENT & PRODUCTION

After perfecting the measurements, I finalized the designs. This involved taking the specific angle for each cup's warp and designing on a curve.

PART 4: POINT OF SALE DISPLAY

An element of the project is creating a point of sale display for a store. As always, sketches began the process.

After choosing a display, I began to outfit it with designs. I wrapped each side in designs and added a white backsplash, designs for the cup placements, and the top banner.

PART 5: DELIVERABLES

In addition to the design, printed elements, and display, I made a printed book that details the process of creating Central Flavors, a website, and magazine ad.

PART 6: BEHIND THE SCENES + WRAP-UP

From printing to color testing, cutting, assembling, and 2am Gringos Locos runs, the entire process was a memorable experience. Even with the sleep deficit and stress, it was a blast.

And, of course, the side effects of pulling multiple almost-all-nighters:

I love packaging design. Here's to the next project!

Need Packaging Design? Let's Chat!

Computer and magazine mockup: anthonyboyd.graphics

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