Nonprofit Redesign: Care Net Pregnancy Center

A project I was assigned in my junior year at the University of Central Florida was to redesign the logo and of a nonprofit of choice. I chose CareNet, a local pregnancy resource center. They provide resources, counseling to moms and dads-to-be, and other pre and post birth care. They celebrate life and want to aid others in celebrating it, too. In the redesign focused on a few key words based on their mission: compassion, confidentiality, and care. With those in mind, I began the process. Below is their original logo, so you can have an idea of where I started.

First up: defining the brand and creating a mood board.
Words I drew from were:

life, bright, joyful, abundant, peaceful, happy, warm, and secure.

Then I moved on to black & white logo sketches.

I chose three to refine, and the first one out of the three below became my choice with which to move forward to the final design.

During the process, I chose to replace the hand-written words with a rounded sans-serif typeface and decided on a red and blue color palette.

The red heart represents love and warmth, and the blue net/blanket symbolizes care and calmness. The design elements, from the imagery to words, are rounded, soft, and nonthreatening.

The final version is shown below in different uses for the center.

Mockup credit: Anthony Boyd

↑Back to Top